About the Founder
Mr Mubarak Osman comes from a lineage of respected traders and business leaders with deep ties to the UAE’s commercial landscape. Raised in a family where entrepreneurship was not just a profession but a legacy, he developed a sharp understanding of markets, trade, and consumer needs from an early age.
With years of experience in product sourcing, retail operations, and business development across Africa and the Middle East, Mr Osman founded Jabel Al Rajaf General Trading L.L.C. in Dubai, combining his family’s trading heritage with his modern business approach.
Today, he leads a growing portfolio of ventures including Amalico, an organic beauty and cosmetics brand that has steadily built a loyal customer base across Africa, Dubai and the UAE. His vision extends beyond retail he is actively developing the company’s next venture in the footwear sector, further diversifying the Jabel Al Rajaf business portfolio.